Thinking about getting a new website made? We’ve put together this helpful guide to help you find the best possible web design for your company, brand or small business. Let's get started!

1. Identify your goals for your website

The first step is always to find out your objective behind your new website. This is hugely important as this will impact every stage along your build journey - from finding the right designer to building out content and adding the functionality you need. 

Grab a notebook and a pen and have a think. Ask yourself questions like these:

“...what does my website need to achieve for me? Is it leads, sales or perhaps a platform to lead people to other partnered services? Does it need to host a content management system or have unique integrations with a mailing platform?

"...what does it need to look like? Who is my target audience? What will appeal to them and help carry my brand's core messaging across?” 

"… what is the final step I’d like for my site visitors to arrive at? Would I like them to request a quote, book a consult or purchase a product?"

scott-graham-5fNmWej4tAA-unsplash-2

Once you've identified the answers to these questions, you'll have a better idea of what kind of website you need and how it can provide value to your targeted audience.

2. Plan and budget your website design

Firstly, get yourself a solid plan in place. Write down your estimated timelines, where a website slots into your business plan, and your order of priorities. This will save a lot of time later when working with your web design agency as you’ll both be on the same page.

Secondly... budget, baby! Keep in mind that with websites, the idiom that you get what you pay for is true. The initial investment may be higher with a good website designer, but the ROI can be tremendous.

Many well-made websites generate six and seven figures in new revenue each year directly attributed to the website and the traffic generated by the website that the business otherwise wouldn’t have. 

The lost opportunity cost from having a cheap website and virtually no rankings is huge.

Bringing a consultant on board can help you plan, identify key areas that will best work for your website and ensure that you can manage your budget well within expectations.

Good news! If you want to work with us, we’ve partnered with Procuret to offer our clients flexible and secure payment plans when they book a service or website build with us. Click here to find out how it works and how it could help you.

3. Find the right web designers to work with

We may be biased but we think this is one of the most important parts of the process! 

This step is either going to make your website journey a breeze or potentially cause you more than one headache. A good web developer has a user-centric approach and takes all your needs into account when working with you. 

Cheap, quick and appealing online website packages offered by sole traders can end up costing you more as you’ll find they simply can’t provide you with the kind of value, customisation and expertise that you and your clients need from your website. Be careful that your “designer” isn’t actually just taking your money and passing the work off to unqualified overseas third party contractors. Look for locally based digital agencies and website designers with good communication, solid transparency in their processes and a bunch of satisfied clients in their wake.

(Did you know that all of the custom website design and development at Simplypress is done right here in Melbourne, Australia? No outsourcing and our clients have direct communication with our experienced in-house designers and developers. We think that's pretty cool!) 

We hope this guide was helpful, informative and provided you with value. At Simplypress, we love working with clients from all kinds of businesses, organisations and brands to create and develop amazing responsive websites that do more than just look pretty.

We've discovered these 5 surprising digital trends that will act as force multipliers of digital business and innovation over the next year. Here’s your quick and handy guide on what the trends are and why they’re valuable to you as a small business owner.

Digital Trend 1: Upskill your employees in digital skills

As brands and businesses hope to engage, promote and convert leads successfully online, the need for digital expertise across a wide range of industries is growing.

“Since the pandemic started, companies are fast-tracking their embrace of digital technologies,” said Gianni Giacomelli, chief innovation officer at business transformation firm Genpact, and head of innovation design at MIT’s Collective Intelligence Design Lab. “They are enabling people to learn wherever they are, whenever they want, on any device.”

But a lot of these brands are struggling to find the talent needed. That’s why a top agenda point for businesses in 2022 is to upskill staff.

If your employees in-house need more specialised training, there are things you can do. 

For example, you can book them in for seminars and courses or hire agencies like us to provide one on one coaching and training that you can apply straight away to necessary parts of your business. 

Upskilling employees in digital technologies

Takeaway: Empower your staff through effective training to enhance their capacity and provide exceptional work in the digital arena.

Digital Trend 2: Improve customer service & conversations with customers

This is a huge one! Many businesses that have been successful throughout the past two years of the pandemic have taken a growth approach vs. a cost savings approach. Two of these growth strategies have been to:

1. Invest in technology automation to improve their customer's experience

2. Improve empathetic customer service to provide human connection and face-to-face interactions with those who were isolated from the brick and mortar aspect of the businesses as they transitioned online.

Customer service for small businesses

The bottom line is that your consumers and clients are hungry for information and personalisation, whether it be through social media, a client-portal or on a live chat. The desire for answers has seen conversational digital marketing grow as a way to engage these customers.

This also means remembering and utilizing personal information, such as location, preferences, shopping history and providing tailored recommendations based on that information. 

Takeaway: Use your existing e-commerce data to provide personalised recommendations for repeat customers and use your online reviews to improve your customer service and trust. 

Digital Trend 3: Focus on First Party Data through Google Analytics

Digital sectors have known for a long time about the planned demise of the third-party cookie in 2022. Google decided to move away from gathering this data due to privacy concerns and issues where the customer’s online activities were being tracked without them knowing what businesses were doing with their data. 

This means businesses using Google need to find alternative ways to identify and target customers. The answer? Increasing revenue with a first-party data strategy. First-party data is unlike third-party data that is often available to many different companies. It's unique data that you own and collect with direct consent from consumers. This can include...

- Data collected through interactions on apps and websites
- Responses to marketing initiatives
- Data input from email sign-ups for newsletters and email direct marketing
- Loyalty and subscription programs
First party data through Google Analytics

How can you utilise this first party data? We recommend starting with providing tailored content to your clients through your marketing emails, social media platforms and website blogs.  

Takeaway: Use your data collected first hand from your consumers to direct your marketing and target strategies 

Digital Trend 4: Ranking organic content on Google 

For most businesses, Google search is the main place to get your content seen by customers. Securing a place on Google’s first search page or even better, ranking in the top spot, means that millions of eyes could potentially see your brand. 

Ranking organic content on google

The great news is, this doesn’t involve hundreds or thousands of wasted dollars in digital advertising that may not get you a tangible ROI. It's virtually free and one of the best ways to get your website working effectively for you behind the scenes.

You can quickly check your website's SEO ranking at a free online checker (we like this one). Chances are, if the health of your website's SEO is poor then your website copy and structure may need some work or even a complete revamp.

Click here to book a free strategy call to see how we can help you in this area!

Takeaway: Don't miss out on potentially millions of people coming across your website by neglecting your website SEO.

Digital Trend 5: Videos at all stages of the customer journey within your small business 

In 2021, many businesses started using videos throughout the customer journey from start to finish. This allowed these companies to invite their clients and customers closer to their brand or services by offering them education, assistance, information and even entertainment. 

Once your customer has engaged with your business, video can serve as a great tool for providing assistance from afar and easing the burden on your customer service personnel. 

Using QR codes to connect customers to a video tutorial or more information about a product is a great way to encourage engagement. 

A great way to showcase their brand personality, built trust with your site visitors or provide your clients with a memorable experience.

Client videos for internal processes
Takeaway: Use simple but engaging videos throughout your customer journey on your website to provide assistance, education, information and ease burden on your customer service team members.

We hope this guide motivated you to jump on board with some of these trending digital solutions this year!

Did you know Simplypress offers online training and consultation for small business owners and their employees? Have a chat with us to find out more...

Simplypress now offer flexible payment plans for our clients with Procuret!

Through our partner Procuret, we’re making it easier and simpler for you to get the work you need done on schedule with the flexibility of paying your investment in instalment slots that suit you best. Procuret is a fast, flexible and secure digital payment plan solution built for professional businesses to better manage their cash-flow. Procuret helps you purchase the products you need for your business up front and pay for them in manageable and easy instalments.

Procuret is cash flow friendly and time effective, making it perfect for small business and start-ups.

Benefits of Payment Plans Include:

Procuret's flexible payment plans work for business clients

An Embedded Cash Flow Solution

Paying in instalments with Procuret enables you to easily make purchases you need to grow and succeed in your business without the stress of having to come up with upfront expenses immediately. This is especially useful for start-ups and e-commerce brands where cash flow is only just beginning.

Seamless and Instant

Leveraging Procuret, paying over time is immediate and simple - no foraging through emails or messy paper invoice systems. 

Transparent and affordable

Your payments are fully secure and safe through Procuret's solid systems - no stress there!

Tax Efficient*

Purchases may be eligible for applicable tax and depreciation benefits. Ask your accountant how you can claim tax back on your digital purchases.

Don’t let finances hold you back from investing into your business and getting better long-term returns today.

*Read more about the tax deductions for investments in business technology announced in the 2022 Australian budget!

Three simple steps to start using Procuret to pay in instalments today.

Getting started is simple. In three simple steps you can begin paying in instalments today! Contact us to find out more.

Pay in monthly flexible payment plan instalments with Procuret


Let’s start with the basics. What’s the difference between a custom built website and a template?

Custom-made websites are developed from the ground up for your business (much like a bespoke tailored suit!) and typically require a highly skilled and trusted team to put it all together. 

In contrast, a template website is made with a ready-to-use, built-in theme found in most content management systems and often used with Shopify or WordPress platforms. These templates have pre-determined layouts, fonts and colours you can modify within their options (to a point!).

Why does my business need a custom-made website?

Your custom website starts with in-depth brainstorming sessions with our team here at Simplypress. The result is a well-thought-out strategic master plan that reflects your value and brand, along with solutions to any unique functionality needs you may have.

In a nutshell, it's a creative approach to figure out who your target market is, how you want to reach out to a broader audience, what your website's purpose is, and how you want to represent yourself on the internet. This means you have complete flexibility over your website and unique functionality needs - coded to suit whatever your business is into. There’s no template that will constraint your vision.

Custom-built websites are created through a series of steps that result in a user interface that is unique to the site. Furthermore, the response to user inputs (any action taken by the user) that designers can use to generate a variety of outputs. Above all, custom-built websites will provide you with your own "built-from-the-ground-up website" and deliver a far more distinctive experience for your consumers. 

Okay, this all sounds great. What’s the catch?

We personally don’t think there’s any downside to having your own custom-built website, but there are a couple of things to consider:

Firstly, while custom website designs provide you more flexibility with updates and will grow as your business grows, they generally take more time to construct and manage. 

Secondly, the initial investment is going to be higher with a custom website than a template build. However, when a website is done right - by a company that understands the science of web design - the ROI is tremendous. Many well-made websites generate six and seven figures in new revenue each year directly attributed to the website and the traffic generated by the website that the business otherwise wouldn’t have. 

The lost opportunity cost from having a cheap website and virtually no rankings is huge.


CASE STUDY #1:

One of our clients Floss’d had a unique problem. They needed to approve their order requests prior to payment. So we put our heads together and came up with a custom integration form with Square so that all order requests become an invoice - reducing admin time from 15 minutes to 20 seconds. A win-win and something we were able to achieve with a custom-built website.

Ok, I’m nearly sold. However, how do I know if my business is better suited for a template build?

There are a number of business structures that may suit a template build, mainly start up e-commerce sites or product-based offerings. Templates are fast and easy to implement, and allow for easier customisation. 

It’s true that quality custom websites do not necessarily come cheap. The idiom “you get what you pay for” is especially true in website design. If your budget is less than $5000, for example, a template-based website is probably your best choice. Template websites save you the cost of paying highly trained professionals to do these things for you. The tradeoff is the limitations that come with them. Template sites can be clean and functional on the surface, but their quality usually ends there.

If your budget is limited, a website template might be your only choice. But the return of a custom website is well worth the investment.

For a small to medium-sized company, the initial investment required for a custom website is quite minimal. If your annual revenue is $3 million, then spending $30,000 on a custom website is only 1 percent of your annual revenue. If your annual revenue is $10 million, then spending $50,000 on a custom website is only 0.5 percent of your annual revenue. The point is, if your company does more than $3 million dollars in annual revenue, there’s really no reason not to invest in a custom website, especially considering how valuable it is to your brand’s performance. And if built well (and traffic is directed to it), there will be a significant return on investment.

Case Study #2:

We custom built a functionality solution for Gippsland Business Awards ready for their annual awards breakfast. We created an API connection to the Australian Business Register, pulling in business data automatically on nomination saving user time. We also streamlined the backend of their website to reduce admin time by a large margin. This was only possible with a bespoke website - anything template related would have been too restrictive for the scale of the solution.

Simply put, if your company can afford one, a custom website is a no-brainer. And cost should always be evaluated in context.

At Simplypress, we pride ourselves on creating and solving even the most complex website problems and functionality needs. Give us a call today to find out how we can make your website design dreams come true!

The Federal Budget for 2022 has been delivered and with it some exciting announcements about deductions for investments in business technology.

Basically, if you haven’t already, now is the perfect time to invest in technology. Small businesses with annual turnover of less than $50 million will be able to access a new bonus (that’s right, additional!) 20 percent deduction for the cost of expenses and depreciating assets that support digital adoption.

What do these deductions for

business technology cover?

Eligible digital expenses include portable payment devices (such as Square hardware), ecommerce platforms, websites (that's where we come in!), cyber security systems, subscriptions to cloud-based services and other investments. An annual cap will apply in each qualifying income year so that expenditure up to $100,000 will be eligible for the boost.

It might be time to update your old, low-ranking website into a fast-performing tool that actually converts into sales and leads. 

If you're interested in learning more, you can book a free digital strategy call with us to chat about your business and some digital solutions that will help you.