Welcome to the next instalment in our web design series!

Building your own website. It's easy right? All you have to do is buy your domain, pick a template, drag and drop some web design content and voila! Brand new sparkling website.

Well, not quite. Making a DIY website is one thing, but making it work effectively for your business is an entirely different ball game. In fact, the lost opportunity cost from having a cheap website and virtually no rankings is huge.

When a website is done right - by a company that understands the science of web design - the ROI is tremendous. Many well-made websites generate six and seven figures in new revenue each year directly attributed to the website and the traffic generated by the website that the business otherwise wouldn’t have. 

Simply put, your company's website is too important to ignore. Keep reading to find out 3 of the biggest mistakes you might be making with your DIY website that may prove deadly for your business growth.

Deadly Mistake #1: Poor web design planning

It's easy to underestimate the huge amount of planning that goes behind the scenes before a website build can even begin.

You'll need to gather key pieces of information like keyword research, market research, location data, site mapping and competitor analysis. All this needs to happen before any kind of UX/UI design or content can be drafted out.

A team of professionals is usually needed to conduct this research effectively and create a clear roadmap for a website that is going to generate leads, get sales and increase conversions.

Web design colleagues looking at laptop and researching for website

All these things need to be set in place as a solid foundation for your new website.

Here's a helpful hint: if you're not sure what these terms mean or how to do them, it's a good sign your DIY website isn't going to perform well or worse, fail to reach your desired customer at all.


UX and UI design for web design

Deadly Mistake #2: Inconsistent UI / UX design

Most website DIYers won't know what the terms UI and UX design mean, but most people can tell when it's not done well.

The act of designing the visual elements of the object that the user interacts with - whether it's the shapes on a computer screen, the buttons on a remote control, or a combination of hardware and software - is referred to as user interface (UI) design.

The development of the interaction of those objects is where user experience (UX) design comes in. It's also the framework for how the web pages are going to be laid out and how they interact with each other.

When either of these design processes are done poorly, users can’t get past it to efficiently use a product or website. This can lead to low conversions, abandoned shopping carts and poor sales.

We've put together two in-depth blog posts in our web design series on the importance of UI design and UX design. Make sure you check them out - there's a freebie attached which you can use straight away!


Deadly Mistake #3: Not optimised for mobile

This one is hugely important and often overlooked.

Globally, 68.1% of all website visits in 2020 came from mobile devices.

This was an increase from 63.3% in 2019. Unlike desktops, which only drove 28.9% of visits, while just 3.1% of visitors came from tablets.

It's fairly reasonable to say that a huge percentage of people are now doing their shopping, banking, business and browsing online. If your site isn't optimised for mobile then that's a substantial loss in potential customers and revenue.

Person looking at an e-commerce store shopping cart on their phone

It's important to know that your website is optimised overall for all kinds of screen sizes. For instance, is your text easily readible on a smaller screen? Are your images scaling correctly to suit devices of all sizes?

Most DIY enthusiasts spend most of their time optimising their desktop sites, while some skip mobile entirely. Getting a professional to ensure that your website suits every kind of customer on whichever platform they use is a no brainer.


We get it - starting a business can be costly and often your website is not the first thing on your mind when it comes to startup expenses. But it should be. In this digital era, your website is the new storefront - and where your customers are most likely to decide whether they want your business, or whether they'll find someone more worth their time.

Getting your website right is one of the best ways to ensure your target audience are well on their way to finding you and better still - loving what you offer!

Did you read our last post on building trust with your customers? Check it out here.

Breaking headlines about recession, inflation, and hiring woes can make even the most experienced entrepreneurs nervous about the future of their business. Change is a guaranteed part of any business, and the most successful companies are the ones who are able to adapt, shift their mindset and be creative during tough times.

There are a couple of digital solutions we've discovered along our business journey that we believe can help you survive and potentially even thrive during an economic downturn.

Woman looking at stock market on screen

Digital Solution: Get ranking and beat your competition

Beating the competition is an important task on the to-do list for most businesses, but it takes on a new light as part of recession-proofing. Recessions have a way of weeding out smaller or weaker businesses as they jostle for their share of a shrinking market. For these reasons, it's important to rank as a leader in your industry, whether that's an e-commerce store or perhaps a service-based business model.

You can start recession proofing right away by collecting key marketing intel on your customer before a major recession hits. The goal? To gain an understanding of your product or service's strengths and weaknesses compared to your competitors', from your target customer's perspective.

One of the other ways to beat your competition is to get your website ranking high up on Google search. Simply put, it means more eyes on your business - leading to more sales, leads and enquiries. You'll want to hire someone who is proficient in SEO and Google ranking - your ROI will pay off tenfold.

Digital Solution: Optimise your website

Secondly, you'll want to make sure every aspect of your website is working as well as it possibly can be. Does your website appear trustworthy? Are your website visuals up to date and capture the essence of your brand identity? Is your site loading fast enough?

Speaking of ranking high on Google search results, getting more eyes on your site won't do you any good if your website isn't optimised and in fact looks like it hasn't been updated since the last recession. Yikes!

Let's dig a little deeper. For example, find out if your current website is optimised for mobile users. Globally, 68.1% of all website visits in 2020 came from mobile devices.

That's a huge chunk of potential customers that you might be missing out on if your site is difficult to read or navigate on a smaller screen.

It's never been more crucial to get your entire site optimised and enhanced so that your target audience finds your website and more importantly, likes it.

Business man looking at his phone

Digital Solution: Cut costs by automation

During difficult economic times, you'll want to avoid adding more operational costs if they don't contribute to revenue generation. Here's where one of our favourite digital solution tips comes in. Automation can help you scale without needing to hire. When it comes to the internal processes of your business, you have a couple of options:

  1. Manually do the process yourselves, taking up your precious time and resources.
  2. Develop standard operating procedures so that doing the process manually is streamlined. This is the second-best option to minimize time on non-revenue-generating activities.
  3. Automate the process with technology. We personally do this as much as possible to avoid having our team spend time on non-revenue-generating activities.

Want to know more? Have a look at some of our favourite automation tools here and here.

Digital Solution: Establish flexible client agreements

One way to help build a loyal customer base is through negotiated flexibility, to ensure that both business and client are able to successfully operate in difficult times. Offer rewards in return for contracted sales volume, or customize offerings in exchange for faster payment terms. In addition to enhancing variables that help stabilise your revenue streams, being flexible can create goodwill and repeat customers

Icons showing how Procuret works for business clients

One way that we offer flexibility is through our partner Procuret. We hope to make it easier and simpler for you to get the work you need done on schedule with the flexibility of paying your investment in instalment slots that suit you best.

Procuret is a fast, flexible and secure digital payment plan solution built for professional businesses to better manage their cash-flow. This helps you purchase the products you need for your business up front and pay for them in manageable and easy instalments.

Digital Solution: Grow your employee's skillsets

Sometimes googling just isn’t enough. Maybe your employees in-house need more specialised training or you need a sounding board to help all your ideas come together.

You'll need to rely on your team to help your business stay flexible, pivot, and think creatively during any kind of difficult times, so it's important that employees are in prime shape to meet these challenges. Building up skills and cross-training staff can help achieve that end. As a practical matter, investing in employees can help them feel more connected to the business and more willing to go the extra mile when they are called on to do so.

As well as this, it's a huge cost-saving initiative! One of the biggest ways to save money is to up-skill your current employees in the technical abilities that they need to do their job effectively and help your business scale, instead of taking on the cost of trying to hire new skilled employees or outsource to companies with high margins.

Digital Solution: Establish strong partnerships in your business community

We strongly believe it's important to build up a healthy community support system for your business - whether the economy is strong or not! We all know word of mouth is one of the strongest forms of marketing and having likeminded individuals around you opens up doors for mentorship, opportunities and help in difficult times. It also gives you the possibility of giving back to your community, something we love at Simplypress.

How can you do this? Here's a few ideas:

  1. Join networking events and talk to like-minded entrepreneurs and business owners. Build a network of cool people doing awesome things in similar fields.
  2. Look out for strategic partnerships with companies that enhance your own business practices and offerings. We're proud to work with a number of amazing companies that offer clients unique services and products.
  3. Again, our favourite digital solution - automate your daily processes with technology. We personally do this as much as possible to avoid having our team spend time on non-revenue-generating activities and more time on connection, creativity and building relationships.
Business meeting around table, colleagues shaking hands finding a digital solution

To sum it up - there are things you can do right away to digitally proof against economic downturns or recessions. We've found that flexibility, value and durability tend to be key attributes customers seek out during hard times.

We're here to help you! Our biggest goal at Simplypress is to help other businesses succeed, and it's never been more true than now. We offer a free (you read that right - free!) 30 minute consultation to offer support and find digital solution options for any pain points you might be experiencing.

Abandoned carts.
Poor conversion rates.
Forms filled out but not submitted.
Consistently failing to reach target sales each month.

What do all of these things have in common? All of them can signal a lack of trust with a brand or business's clients, and site visitors. One of the most understated but important things a small business can do early on is to identify if their web design is appearing trustworthy to their target audience. Nobody wants to be ripped off by a company or feel like their personal information may be at risk if they purchase something online.

The good news is that with a few simple fixes, you can establish trust and build confidence in your clients - leading to more leads, sales and enquiries. Keep reading to see three of the top ways to build trust that you can get started with right away!

1. Build trust with a custom email

There’s nothing worse than getting a dodgy-looking email with "gmail" or "yahoo" in the address from a supposedly legitimate business that makes you wonder if it’s safe to buy from or worse, a scam. 

Through Google Workspace or Proton, you can get a professional email address using your company’s domain name, such as john@yourcompany.com

A professional email helps build customer trust and brand recognition, and also lets you create group mailing lists, such as sales@yourcompany.com.

Statistics show consumers are much more likely to provide their payment information online if a company’s email address is reflective of its name. Additionally, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is crucial for landing conversions.

Did you know Simplypress offers one-time comprehensive packages for sole traders and small businesses to set up a professional looking custom email? Book yours today!

Tablet showing Simplypress's custom email packages for small businesses and sole traders

2. Build trust with professional copy

When people find you online, one of the first things they see is your web copy, or writing. Good copy aids them in determining whether you are trustworthy, professional and maybe even worthy of their business. 

Graphic showing person writing copy for web design

As a result, your site visitor's first impressions are crucial. Your website copy must be flawless from the start, whether it's in terms of tone, grammar, or UX integration.

The quality of your text directly reflects the quality of your products or services. Any minor blunder will reflect negatively on your company, and how you word text on your website can help create and build up your brand identity.

For example, is your business young and down to earth? Consider using friendly language that appeals to your target audience.

Or perhaps you'll need to adopt a more formal conversational tone for organisations representing legal services or government sectors.

Great copywriting considers all of these elements and determines the most effective way to present your company.

Not only that, but words have the power to turn your idea into a successful business. Delivered to your audience at the right time and in the right format, impactful sales copy drives sales. Words that produce an emotional connection is a key part of your sales copy and overall marketing strategy.

3. Build trust with user friendly forms that work effectively

One of the major reasons behind abandoned carts or poor conversion are data input forms that aren't user friendly, don't work or have bad web design, leading to customer hesitancy in giving you their personal information.

For example, data input forms can include: 

  • shopping carts
  • stockist or bulk order forms
  • support requests
  • contact and customer feedback forms 
  • application forms
  • surveys

A good way to build foundational trust with a potential customer is to update the functionality and design of any forms on your website - essentially making sure they are up to scratch and work like they are supposed to.

Don't miss out on potential sales or leads because your customers are frustrated with dodgy forms!

Woman filling out a trustworthy looking web design form with her personal information on a tablet

Read some of our case studies to see how we improved and created custom forms and integrations for our clients, leading to better conversion rates, increased sales and turnover, reduced admin time and positive feedback from their valued customers.


Did you find these web design tips helpful? Sometimes the answer to your company's pain points can be as simple and easy as making a few small changes.

Find out how we can help you gain success in your business starting now with a free consultation! Chat with us about automating your software platforms, streamlining your processes, optimising your website or building custom solutions.

Here at Simplypress, we strongly believe in both clear transparency and supporting other likeminded businesses - which is why we're sharing some of our best digital solutions freely with you. We're excited to give you an insider's look into some of our favourite partners and why we've chosen them to work with.

Today we're talking about one of our favourite tools, 1Password! Let's get started.

1Password graphic showing digital solution

The big question: why does a business need a password manager?

Hold on to your office chair, we're about to share some scary security statistics with you:

Yikes! For these reasons we take handling our client's private or sensitive information pretty seriously at Simplypress, so a password manager was a non-negotiable digital solution for us from the beginning. If you (like us!) are serious about protecting your company and clients, the first order of business should be creating a culture of security - the collective habits of employees who consistently do things in a secure way, actively helping protect an organisation and its sensitive data.

Graphic showing statistics on password security

Security misconceptions

One of the most common misconceptions about good security is this: It’s not about technology, it’s actually about people. If you make your employees' day-to-day lives easier, security and productivity tend to follow. 

And it’s not just logins. 1Password can autofill payment card information, store sensitive documents, and even mask their email address.

Graphic showing quote about password managers and digital solutions
Graphic showing 1password

Automation makes it simple

Password managers like 1Password remove the friction of logging into sites manually. Rather than hunting down the Post-It note that they jotted their password down on - or worse, reusing the same password across multiple services - 1Password fills in that information for them. 

When you sign up for a new service, 1Password generates a strong, unique password, automatically fills in the relevant field, and then saves it to their 1Password vault. The next time they log in to that site, they don’t have to remember their password or even know it. 1Password logs them in automatically. 

With a thoughtful, smart approach, we’ve designed a lasting culture of security at Simplypress and closed our biggest security gaps. In doing so, security risk management is now a built-in feature of our business, rather than a moving target we’re always chasing. 

We chose 1Password as they have helped more than 80,000 businesses transform their information security with one of the most user-friendly platforms on the market. 

1Password graphic

Want to know more about using a password manager as a digital solution for your company or organisation? Shoot us a message to find out more about setting up 1Password for your business today.

We're continuing our brand new series on web design! Today we're diving into UX design and how it's a fundamental component for a website that stands out and works effectively. Let's get started!

An effective user experience (or UX for short) is all about making sure your customers value what you're offering and improving the experience they have when interacting with your website or product.

In other words, it's the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with.

What's the difference between UX Design and UI Design?

As we discussed in our previous post, the interaction between the user and the product is called the user interface.

The act of designing the visual elements of the object that the user interacts with - whether it's the shapes on a computer screen, the buttons on a remote control, or a combination of hardware and software - is referred to as user interface design. The development of the interaction of those objects is where user experience design comes in.

Both user interface design and user experience design work hand in hand. There's no point having a beautiful design if the functions of it don't work effectively.

Both should work in harmony to produce an unforgettable experience that your site visitors will love and remember - for all the right reasons!

The problem is - when UI or UX design don't work together efficiently, users will struggle to overlook it to use your website. This can again lead to low conversions, abandoned shopping carts and poor sales. Yikes!

It is important to be aware that UX designers are not typically responsible for the visual design of a product. Rather, they focus on the journey that the user takes and how the product is structured to facilitate this journey.

Key things to consider with your UX web design:

Functionality icon

Functionality:

Does the product work the way it's supposed to?

Reliability icon

Reliability:

Is the product readily available for use?

Usability icon

Usability:

Can the user navigate the product without difficulty?

Convenience icon

Convenience:

Is the product intuitive?

Pleasurable icon

Pleasurable:

Is the user experience enjoyable enough to recommend to others?

Meaningful icon

Meaningful:

Does the product hold personal significance for users?


Man sitting at desk creating a user experience for a new web design

UX design is about creating an enjoyable user experience

UX designers focus on ways to increase user happiness by enhancing the usability of the interface.

By doing this, they pay close attention to additional elements of the user experience, such as enjoyment, efficiency, and fun, in addition to just creating products that are merely usable.

A good user experience is one that meets a particular user’s needs in the specific context where he or she uses the product.

A great UX designer has the ability to think about and choreograph the interactions people have with a product/service across channels, mediums and platforms... in a way that benefits both the product and the people that will use it.

The ultimate goal: to make the product intuitive, responsive and easy to understand.

UX design considers the Why, What and How

As a UX designer, you should consider the Why, What and How of product use.

The Why involves the users’ motivations for using a product, whether they relate to a task they wish to perform with it or to values and views which users associate with the ownership and use of the product.

The What addresses the things people can do with a product - essentially, its functionality.

Finally, the How relates to the design of functionality in an accessible and aesthetically pleasant way.

Graphic showing the why, what and how of UX design

In short, it's crucial to nail the UX design of any website development project to ensure your site provides a positive experience for your potential customers. Make sure you check out the free UI/UX design checklist we put together to help you!

We hope you're enjoying reading our blog series on web design. Stay tuned for the next instalment on building trust with your clients - coming soon!

Did you know you can get a free consultation to analyse your website's UX design and help you identify areas of improvement? Click below to book your free 30 minute call today!

We're excited to introduce our brand new comprehensive series on web design! This in-depth series will be full of free downloadable resources, industry expert insider tips and some of our best-kept web design secrets for you to use as a guide. Keep reading to see the kinds of posts we'll be sharing!

We'll cover web design topics like:

  • Fundamentals of good UI/UX design

  • How your web design can help build trust with your customers

  • What is responsive design and why your website needs it

  • The biggest mistakes of DIY websites

  • The kind of questions you need to ask a potential website designer

  • Why your website isn't converting leads

  • And much more!

The team at Simplypress has pulled together all their most useful advice for you from years of experience designing incredible websites for clients all over Australia (including names like Cricket Australia and Ford!)

We'll take you on a digital journey and by the end of the series, you will be better equiped to understand what to look for and how identify the elements that your website needs to stand out from the crowd and work efficiently to bring in more leads, enquiries and sales.

Get started today by reading our first post in the series: Components of Amazing UI Design

Welcome to the first post in our brand new series on web design! We're chatting about all things UI design today and how it is a key component for an amazing website design that stands out from the crowd.

A beautifully effective user interface (or UI for short) can be defined in a variety of ways. When it comes to UI, you'll find web designers frequently employ ambiguous terms like "consistency," "repetition," and "breathability", but what do these terms actually mean? What do you need in order to have a great user interface? Let's get started!

Let's begin with the basics. What exactly is UI design?

The interaction between the user and the product is called the user interface. The act of designing the object that the user interacts with - whether it's the shapes on a computer screen, the buttons on a remote control, or a combination of hardware and software - is referred to as user interface design.

The user interface (UI) is a crucial part of any website design or software product. When it’s done well, users don’t even notice it.

When it’s done poorly, users can’t get past it to efficiently use a product or website. This can lead to low conversions, abandoned shopping carts and poor sales.

The Four Golden Rules of UI Design

1. Place users in control of the interface

2. Make it comfortable to interact with a product

3. Reduce cognitive load

4. Make user interfaces consistent

An example of minimal UI design for a coffee manufacturer company

UI designers work to develop the visual design language that will be used across the product or product suite, including colors, typography, and iconography.

UI designers are also responsible for the creation of the practical components that users interact with, like buttons and text fields, that all help make the product truly usable and enhance the user’s experience. 

The greatest UI design examples have a solid grasp of visual design fundamentals, particularly when it comes to colour and typography. Ensuring that everything a user sees is "on brand" and accessible will keep them focused on the work at hand rather than questioning why, for example, purple body text appears on one page but not elsewhere in the app.

Users can be confused by a lack of consistency and discrepancies like this, which is something UI designers want to avoid at all costs.

Case Studies: How we utilise good UI design in our web design

We created a beautiful UI design for our client, Floss'd. Utilising their brand colours, typography and graphics, we built a UI design for their buttons, forms, and even image settings that reflected their fun, bright-coloured branding and playful vibe.

Read our Floss'd case study

Multiple screen layers showcasing UI design for Floss'd website

The Gippsland Business Awards needed a UI design for their updated website that reflected their community standing and standard of trust with their site visitors. We worked with their branding to create clean lines, clearly designed ctas and streamlined forms that brought an air of professionalism to their site.

Read our GBA case study

To sum it up, we believe effective user interface design is about removing as many obstacles, bottlenecks, stumbling blocks, and potential causes of confusion as possible from the user experience. Above all, the aim is to create an environment that all users find fluid and intuitive to navigate; allowing them to achieve their objectives with a minimum of fuss.

It's crucial to nail the UI design of any website development project to ensure your site stands out above the rest. We hope you've enjoyed reading through this first part of our blog series on web design. Stay tuned for the next instalment on UX design coming soon!


P.s. FREE bonus content!

We've put together a handy UI & UX design PDF checklist to bring to your web designer or use to review your own existing website.