Web Design Series: Building Trust With Your Customers

July 15, 2022

Eloise Boissevain

July 15, 2022

Abandoned carts.
Poor conversion rates.
Forms filled out but not submitted.
Consistently failing to reach target sales each month.

What do all of these things have in common? All of them can signal a lack of trust with a brand or business's clients, and site visitors. One of the most understated but important things a small business can do early on is to identify if their web design is appearing trustworthy to their target audience. Nobody wants to be ripped off by a company or feel like their personal information may be at risk if they purchase something online.

The good news is that with a few simple fixes, you can establish trust and build confidence in your clients - leading to more leads, sales and enquiries. Keep reading to see three of the top ways to build trust that you can get started with right away!

1. Build trust with a custom email

There’s nothing worse than getting a dodgy-looking email with "gmail" or "yahoo" in the address from a supposedly legitimate business that makes you wonder if it’s safe to buy from or worse, a scam. 

Through Google Workspace or Proton, you can get a professional email address using your company’s domain name, such as

A professional email helps build customer trust and brand recognition, and also lets you create group mailing lists, such as

Statistics show consumers are much more likely to provide their payment information online if a company’s email address is reflective of its name. Additionally, if you’re doing any kind of email marketing, a professional email will go even further to build trust with your audience, which is crucial for landing conversions.

Did you know Simplypress offers one-time comprehensive packages for sole traders and small businesses to set up a professional looking custom email? Book yours today!

Tablet showing Simplypress's custom email packages for small businesses and sole traders

2. Build trust with professional copy

When people find you online, one of the first things they see is your web copy, or writing. Good copy aids them in determining whether you are trustworthy, professional and maybe even worthy of their business. 

Graphic showing person writing copy for web design

As a result, your site visitor's first impressions are crucial. Your website copy must be flawless from the start, whether it's in terms of tone, grammar, or UX integration.

The quality of your text directly reflects the quality of your products or services. Any minor blunder will reflect negatively on your company, and how you word text on your website can help create and build up your brand identity.

For example, is your business young and down to earth? Consider using friendly language that appeals to your target audience.

Or perhaps you'll need to adopt a more formal conversational tone for organisations representing legal services or government sectors.

Great copywriting considers all of these elements and determines the most effective way to present your company.

Not only that, but words have the power to turn your idea into a successful business. Delivered to your audience at the right time and in the right format, impactful sales copy drives sales. Words that produce an emotional connection is a key part of your sales copy and overall marketing strategy.

3. Build trust with user friendly forms that work effectively

One of the major reasons behind abandoned carts or poor conversion are data input forms that aren't user friendly, don't work or have bad web design, leading to customer hesitancy in giving you their personal information.

For example, data input forms can include: 

  • shopping carts
  • stockist or bulk order forms
  • support requests
  • contact and customer feedback forms 
  • application forms
  • surveys

A good way to build foundational trust with a potential customer is to update the functionality and design of any forms on your website - essentially making sure they are up to scratch and work like they are supposed to.

Don't miss out on potential sales or leads because your customers are frustrated with dodgy forms!

Woman filling out a trustworthy looking web design form with her personal information on a tablet

Read some of our case studies to see how we improved and created custom forms and integrations for our clients, leading to better conversion rates, increased sales and turnover, reduced admin time and positive feedback from their valued customers.

Did you find these web design tips helpful? Sometimes the answer to your company's pain points can be as simple and easy as making a few small changes.

Find out how we can help you gain success in your business starting now with a free consultation! Chat with us about automating your software platforms, streamlining your processes, optimising your website or building custom solutions.