CASE STUDY

Flossd

Fairy floss and popcorn manufacturer

2022

Challenges

The Brief

Floss’d is a quirky family-run candy floss making business that has been recently updated with a new e-commerce platform. We created a brand new website for them that provides their customers with the ability to purchase products online and have them delivered directly to their front door.

The challenges involved were to create a bespoke ecommerce solution to streamline Square payments into an custom made invoicing system, whilst also integrating a custom shopping cart experience that was unique to Floss’d.

Visit website

The Solution

Feature Focus

Design

UI/UX

WSForms

Branding Update

Design

The client already had a beautifully developed brand and style guide to work with, which made our job easy. However, their website's former layout was outdated, slow-performing and required a modern upgrade along with their customer onboarding process. We re-created the website layout from the ground up, adding in responsive design elements and ensuring their brand identity was consistently displayed throughout the entire site to their visitors.

Custom onboarding & Shopping expierience

UI/UX

WSForms

The client’s former website had an outdated shopping cart system that was not mobile-friendly and did not provide a good user experience, leading to abandoned carts and low conversion rates. They also needed a way to streamline the communication of quotes and invoices to their clients.

We put our heads together and created a custom shopping cart solution especially designed for the customer’s shopping experience and made it more mobile-friendly. We also created an automated management system for quotes and invoices that made it easier for the client to communicate with their clients.

This solution has helped the client to increase sales overnight and improve overall customer satisfaction. A win-win!

API Eccommerce Solutions

It was important for this client that they were able to integrate the Square payments API with Wordpress Woocommerce to automate creation of quotes and invoices for bulk orders without activating an auto-payment system. We created this integration which drastically reduced admin time and gave the client exactly what they needed: a perfect solution for a problem that was causing headaches both for the client and their customers.

The Outcome

Conclusion & Results

Overall performance of the website improved and created a large in increase of ROI. Sales increased and the admin hours decreased significantly. This resulted in better business and a streamlined workflow.

Improved Website Performance

We improved the efficiency of the Floss’d website by re-creating the layout design to simplify user experience, and rebuilt the website from the ground up to include SEO best practices to ensure they were getting seen by potential customers.

As a result, we achieved faster load times, a hugely improved SEO ranking and best of all, increased traffic for mobile users.

load times

REDUCED ADMIN HOURS

Thanks to our streamlined integration solution for Square and woocommerce, this client has seen a significant reduction in the amount of time they now need to spend on admin. This means they can get back to doing what they do best - running their business and creating amazing products!

EFFICIENCIES

            TOTAL HOURS
            
            REDUCED
            50

INCREASED ROI

As a result of our unique solutions and targeted upgrades, our client has seen a marked increase in sales ever since launching their new site. This is an amazing ROI for the Floss’d company and one of our major goals for all of our projects that we take on. Ultimately, achieving a good return on investment is one reason why our clients finish a project with us feeling satisfied, excited and positive about the outcome.

SALES

            2021 REVENUE
            40
        
            2022 INCREASED REVENUE
            120

Client testimony

"What really impressed us was Simplypress's ability to tailor to our specific needs as opposed to offering generic suggestions. The team truly went above and beyond. To know they were part of web develop & design journey with us, catering to the uniqueness of our requirements and our business."