In today's digital era, starting an ecommerce business or side hustle has become increasingly popular. To succeed in the competitive e-commerce landscape, choosing the right platform is crucial and there a so many options. Woocommerce, Bigcommerce, Wix, Squarespace, Magento, PrestaShop, OpenCart and more. Don’t worry! We spent months analysing them so you don’t have to. Shopify emerged as a dominant force so we use the platform exclusively for all our e-commerce sites (with very few exceptions). Here’s why:
1. Ease of Use
Shopify offers a user-friendly interface that allows even beginners to create an online store with ease. Its intuitive drag-and-drop functionality enables you to customize your store's design, add products, and manage inventory effortlessly. You don't need to possess technical expertise to get started on Shopify, making it an accessible platform for all levels of users.
2. Versatility and Scalability
Whether you are a small business owner or an enterprise-level company, Shopify caters to businesses of all sizes. It provides a range of plans and features that can accommodate your needs as your business grows. From a basic online store to a full-fledged enterprise-level e-commerce platform, Shopify offers scalability and flexibility to support your business at every stage. As a bonus, you don’t have to manage your own hosting.
3. Extensive App Store
One of Shopify's greatest strengths is its robust App Store. With over 6,000 apps, you can enhance your store's functionality and customize it to meet your specific requirements. These apps cover various aspects, including marketing, inventory management, customer support, analytics, and more. Whether you need to integrate with third-party tools or add additional features, the App Store has you covered.
4. Mobile Responsiveness
In the mobile-first era, having a mobile-friendly website is crucial for the success of your online business. Shopify understands this and provides mobile-responsive themes that ensure your store looks great and functions seamlessly across all devices. With a large portion of e-commerce transactions occurring on mobile devices, Shopify's mobile optimization can help boost your conversions and provide an excellent user experience.
5. Payment and Shipping Options
Shopify simplifies the payment process by integrating with over 100 payment gateways worldwide. From popular options like PayPal and Stripe to region-specific gateways, you can offer customers a variety of payment choices. Additionally, Shopify streamlines shipping through its partnerships with major shipping carriers, allowing you to offer real-time shipping rates and print shipping labels directly from the platform.
6. SEO and Marketing Features
To succeed in the online marketplace, effective marketing and search engine optimization (SEO) are vital. Shopify offers built-in SEO features and analytics tools to optimize your store for search engines. You can easily customize meta tags, generate sitemaps, and implement other SEO techniques to improve your store's visibility. Furthermore, Shopify provides integrations with popular marketing platforms, allowing you to run effective campaigns and grow your customer base.
When it comes to choosing the best e-commerce platform, Shopify is the clear winner. Which is why we have backed them. Its ease of use, versatility, extensive app store, mobile responsiveness, payment and shipping options, SEO and marketing features make it the go-to platform for entrepreneurs and businesses worldwide.
While it is possible to put together a comprehensive store on Shopify yourself, customisation can be difficult. That is where we come in!
Our clients engage us for four main reasons:
- We have all the knowledge on how to put together a high quality Shopify store in a timely fashion. We will also train you on how to use it.
- Customisation. Without diving into code, customising themes and apps can be very difficult. We can customise current themes and even create completely custom themes and apps for your business or use case.
- We are based in Australia. No outsourcing. You will be dealing locally with people that understand your business.
Feel free to reach out to chat website!