Web Design and Development

Every website project must start with a discovery phase which includes keyword research, competitor research, general market research, and a review of the existing site as well as a full SEO audit (if you have an existing site), and more. 

The Discovery process gives us raw data that relates to how the site needs to be structured, what pages need to exist, and what type of content needs to be on those pages.

In short, the Discovery process ensures that what we build has a strong chance at being effective at achieving the wide range of goals businesses have.

We use insights from the Discovery process to create a visual sitemap for your new website. This ensures that every page of your website has a purpose; all possibilities for ranking are uncovered and planned for; and that there’s a clear roadmap for future growth.

Planning out this site architecture is important to both SEO and User Experience and needs to be done prior to design or development.

Many freelancers and agencies don't design a proper site architecture, which is a costly mistake in both time, money, and lost opportunity. We ensure that your site has the proper roadmap before we start building.

Since every website has a unique goal and every page of a website serves a different purpose, each page requires a unique layout and content structure.

Making sure pages are intuitively laid out to make it easy for visitors to consume, navigate, and comprehend the content requires a lot of experience and expertise. This is called UX Design – designing the experience the user is going to have as they navigate through the website.

Effective UX design can more than double or triple your website’s conversion rate, slash your website’s bounce rate (the percent of people who leave after viewing only one page), and make visitors more likely to return in the future.

The wireframes we generate during the UX phase are like blueprints for a house. They're critical to initial website prototype design and for communicating the UX to the development team so we can build your site correctly and efficiently.

Copywriting is the art of writing persuasive marketing and promotional content that motivates people to take some form of action, such as making a purchase, clicking on a link, calling a phone number, or scheduling a consultation.

A page on a business website typically has anywhere from 500 to 5000 words of written content that persuades the visitor to take a specific action. This content is arguably the most important part of the site because it's directly responsible for generating conversions.

Content is also one of the most difficult aspects of creating an effective website. Someone has to determine what that content is going to say and then physically write it while keeping both SEO and sales conversion in mind. Since your website’s copy can make or break the website’s effectiveness (and timeline if it's not delivered on time), it’s a good idea to have it professionally written by our writing team.

UI (User Interface) Design is the process of making a website visually appealing while ensuring that it matches the brand essence.
This is the step that most people think of when they think “web design.” As you can see, though, it’s only one small step in the process of creating an effective website.
For most projects, we don’t have to design every single page. Instead, our design team designs the Home Page, navigation, footer, dynamic templates, and a “UI Style Guide” that governs the look and feel of all the core elements of your website.
These prototypes, combined with the UX wireframes, are all the development team needs to build the website.

Once you approve the visual design of your new website, it gets sent to our development team who constructs and codes the website while making sure the website is responsive (meaning it looks great and functions perfectly on every device).

When developers have proper wireframes, a professional design to work from, and professionally written copy, development is extremely fast, smooth, and efficient.

Most of the big issues that occur during the website development process occur when the previous steps of UX Design, UI Design, Copywriting, etc. are skipped, neglected, or attempted simultaneously.

By following our process, we’re able to make sure every project is delivered on time, on budget, every time.

As development is being finished, the process of testing and optimization should begin.

Our development team will test your new website in all major browsers and on all major devices and screen sizes. Additionally, we’ll make sure that all images are appropriately sized and optimized, that the code is as clean and efficient as possible, and that all the technical SEO requirements are implemented.

Once testing and optimization is complete we will launch the site so it’s live to the public on your domain. This will conclude “phase one” of your project, at which point we will begin the Website Management & Marketing phase.

An effective business website is a living, breathing thing. Successful companies with successful websites don’t take a “set it and forget it” approach. They know that their website will only work when they follow a consistent marketing & development roadmap.

Some of our ongoing services include: content marketing, SEO (ongoing research, the re optimization of existing pages, the production of new long-tail pages, content marketing, digital PR, and so on), and digital advertising (usually with Pay Per Click (PPC) campaigns).

Additionally, websites require ongoing hosting, basic maintenance, & security monitoring which need to be done by trusted professionals.

A website without an active management and marketing roadmap is a website that’s dying a slow death. Competitive businesses will easily out-rank and out-perform your site if it isn't being actively managed, which is why actively managing your website is part of our long term commitment to each and every client we work with.

We structure most management and marketing campaigns as annual campaigns since the strategies and tactics require a long-term effort.